TL;DR
Define the customer and price band, build a style architecture with core and statement pieces, decide branding and packaging early, keep labelling ownership with the importer, then plan sampling and replenishment.
Fix the position before the styles
Decide who buys the collection, where it will be sold and what price band it sits in. Those three answers determine fabric quality, trim density, packaging and the number of sizes you can carry. A collection designed for a supermarket aisle needs different construction from one built for a specialist costume retailer.
Write the position down in one sentence and use it to reject styles that do not fit. Most weak private label ranges are assembled from what was available rather than from a stated position.
Build a style architecture
Split the range into core, seasonal and statement pieces. Core styles repeat and carry the volume, seasonal styles follow the calendar, and statement pieces create the identity that photography and shelf presence depend on.
Keep component counts consistent within a group. A group where one costume has six pieces and the next has two complicates packing, costing and store handling.
Decide branding and packaging early
Woven labels, printed neck labels, hang tags, size stickers, polybags and carton marks are all specification items. Deciding them after sampling usually means a second sample round. Decide early whether you need a branded hanger, a printed polybag or a retail ready carton.
Artwork files should be supplied in a production ready format with a defined colour reference. Ask the factory to confirm size, placement and material for each label before bulk production.
Keep labelling responsibility with the importer
Textile labelling, care labelling and any children's product requirements depend on the market, the fibre content and the item. The importer normally confirms the required wording and the testing obligations with its own compliance adviser, and passes the approved text to the factory.
Treat a supplier summary as a starting point rather than a legal opinion. Requirements change, and the party placing the goods on the market carries the responsibility.
Plan sampling rounds and replenishment
A typical development path runs from a first prototype to a fit or construction revision, then to a pre production sample that matches bulk materials. Approve each round in writing with dated photographs.
Plan the repeat cycle at the same time. Note the fabric and trim references so a second order can be matched, and keep the approved sample accessible. Shanghai Haitailu Clothing Co., Ltd develops private label costume and knitwear programs in this sequence, with the base range published at www.festivocostumes.com.
Related on this site: OEM and ODM services · Wholesale costume catalogue · Start a private label brief
